The Special Campaign 3.0 officially commenced on 15th September 2023, with a preparatory phase that sought to pinpoint cleanliness targets across the country. Following this the implementation stage of the campaign started on October 2. During the campaign focus will be given to achieve space management and enhancement of workplace experience in offices. The campaign 3.0 is the latest step to maintain the highest standards of cleanliness and address concerns.

 

During the campaign, special emphasis is being placed on de-cluttering spaces and beautifying within the Ministry's offices. These efforts are aimed at enhancing the work environment and productivity of employees.

As part of the Swachhata Hi Seva Pakhwada, the Ayush Ministry’s Swachhata pledge to all officials within the Ministry, underscoring the importance of a clean and garbage-free India. Ministry has directed all the senior officers to put their best efforts to achieve the target during the campaign period. Daily progress is being monitored by a dedicated team. The Institutes, organisations, councils took up cleaning of their premises, neighbourhood, public places like bus stands, parks, herbal gardens, and even lakes, ponds etc. Senior officials and Ayush fraternity cleaned Ayush Bhawan and respective neighbourhood as a part of the drive.

As in the Swacchata campaign, the Ministry of Ayush has also requested various states/ UTs, research councils, national institutes, subordinate organisations, and other statutory bodies to observe related activities. It is pertinent to note here that earlier efforts in disposal of pending matters have resulted in remarkable achievements, and Ministry is able to improve upon the overall ranking.